"Having been affected The global financial crisis, China's foreign trade industry experienced an unprecedented crisis, due to the reduction in market demand, competitiveness in product,and financial difficulties and other reasons ,many small and medium-sized enterprises have been closed down.The crisis will lead to the whole industry tremendous changes and adjustments .Small and medium enterprises must change the marketing strategy in a way of Lowering Costs and Improving Efficiency to develop the overseas market and to improve market through e-commerce . The way of improving their oversea market and fighting against the Financial Crisis is establishing their own effective IMC Solution,and also it is the magic weapon.The CEO of Tradevv.com Zhao Xinjun said yestoday when talking about small and medium enterprises on how to deal with financial crisis .
On November 3th,Tradevv.com launched "TradeTong" and "Trade Pioneer" two new products of enterprise integration marketing across the country which Prices are below 50,000 Yuan.On the basis of 3-in-1 :B2B +Corporate website + Search marketing business,we increase different languages and small-language precision marketing services.The foreign trade housekeeper system help foreign trade enterprises to manage and maintain customer and help foreign trade enterprises with global trade market research and data services.In order to help the foreign trade enterprises tiding over the crisis in the restructuring and transformation ,Tradevv.com which is the brothers website of Manynet.net also increases services for the foreign trade enterprises.In the 20 series of training courses in foreign trade for trade marketing, foreign trade management, trade finance training courses in three directions of the re-integration.Trade for free targeted in Hangzhou, Wenzhou, Ningbo, Taizhou, Chongqing, Jinhua, Shenzhen, Guangzhou, Dongguan Foreign Trade and other major cities in the training free of charge. At the same time, Tradehr starts the 30 million people 's elite pool of foreign trade for free for it's members for one whole year to help foreign trade enterprises to find suitable foreign sales personnel. The adjustment is designed to help small and medium enterprises surviving from the winter of the global economy and finding an new road of overseas marketing in ower risk in the Chinese economic difficult situation.
Vice Minister of Commerce Jiang Yaoping said a few days ago that the current international financial market unrest is increasing , global economic growth is slowing down.For enterprises, strengthening their confidence and calm observation, multi-pronged approach, the positive response are needed more in actively looking for opportunities to develop new ways.
E-commerce turned traditional business processes into electronic, digital, and reduce the large number of human and material resources, reducing costs; At the same time, broke through time and space, making transactions more convenient and greater efficiency. In addition, e-commerce with the openness and global characteristics, also creates more trade bussiness opportunities for enterprises.
In view of Alibaba's export service a few days ago, Tradevv.com' CEO Zhao Xinjun supposes it 's just old wine in new bottle.Disguised price sales strategy, which leads worse situation to Alibaba's suppliers in fierce vicious competitive,does not solve development problems of China's foreign trade like the "winter assistance program" which advocated by Alibaba.
At the same time, Zhao Xinjun thinks China's foreign trade enterprises do not focus on just one platform at this time because it has been outdated like the rising of Made in India and Made in Vietnam,"Made in China" is no longer the world's buyers only focus.Foreign trade enterprises don't crowde in China only because there is a low threshold of membership.China's foreign trade struggled for years in foreign trade industry should be more rational decision to choose their own marketing strategy,and emphasis more on substantive promotion. foreign trade enterprises have tried in Network Marketing should understand that ways of network marketing promotion and what kind of products and industries should choose what kind of platform to promote foreign trade and how to promote their trade in different countries and regions,and slso tasted the sweetness from other ways. So Alibaba's Low-cost sales in disguise can't help with export promotion .I suppose China's foreign trade enterprises do not give up other mature internet ways. Because now what we China enterprises should do is learning from failure and take different marketing channels and innovated promotion strategies but not no longer squeeze a single-plank bridge.Therefore, we believe what Alibaba did could not bear down competitor. Zhao Xinjun believe firmly: letting one hundred flowers bloom is real spring! Both of export promotion service and China's foreign trade enterprises need to take their own innovated marketing ways .Only in this way,we will meet more beautiful next spring.
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